99 High
Building off its central address and decades of proven demand, the brand treats legacy as leverage—reframing 99 High not as old stock, but as enduring core. It’s the address that holds the city in balance as Boston expands in every direction, connecting heritage institutions with the next-generation economy. As part of the redesign, I developed custom pattern work and logo based on the blueprints that reinforced the gravity-inspired messaging, adding a visual current of movement, connection, and pull across the brand system.