SAVANNAH SAWIN — WORKS — PLAY — ABOUT
Eggheads
Eggheads is a branding identity project I developed to create a supportive community addressing the stigma around male balding. The primary focus was on storytelling—crafting a purpose and creating a relatable, livable feel for the community. To bring Eggheads to life, I designed a logo, website prototype, and a suite of marketing materials to expand the brand's concept and reach fully. This project allowed me to explore how design can shape perceptions and foster connection, using a lighthearted but purposeful approach.