In this freelance project, I developed the brand identity for SOXA, a modern essentials company focused on crafting the perfect everyday sock. My work included creating the brand identity of the company. This included the logo, selecting a refined typographic system, and building a versatile color palette that reflects Soxa’s core values: premium comfort, quiet confidence, and timeless style.

Brand Identity
Logo Design
Mockups
Brand Guidelines
Retail Design

Iterations




Style Guide